NEWSORZO
No Result
View All Result
Sunday, January 17, 2021
  • Home
  • Business
  • Tech
  • Startups
  • News
Subscribe
NEWSORZO
  • Home
  • Business
  • Tech
  • Startups
  • News
No Result
View All Result
NEWSORZO
No Result
View All Result
Home Business

3 Big Changes Pinterest Has Made Which Might Change Your Strategy

by news orzo
May 28, 2020
in Business
0
3 Big Changes Pinterest Has Made Which Might Change Your Strategy
152
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter

Since its launch in 2010, Pinterest has amassed more than 320 million monthly active users globally, becoming a force to be reckoned with in the social media world. In fact, it recently surpassed Snapchat and is now the third-largest social network in the U.S.

But unlike other popular sites like Facebook and Twitter, Pinterest is not where you go to share work, life, and career updates. On the contrary, it is where you go to find inspiration—or “pinspiration.”

Ideal for showcasing products and services, 48% of U.S. Pinterest users specifically visit the platform to shop.

The first visual discovery tool of its kind, Pinterest allows users to create and curate their own digital boards, as well as exchange ideas with others. This means it is a goldmine for businesses who rely heavily on high-quality visuals, whether it’s compelling close-ups or creative typography.

If you happen to be in the home fashion or décor space, Pinterest now makes it easier than ever for you to earn money off its platform with some of its newest features.

Shop Tab

For one, Pinterest has taken its social commerce efforts to new heights by launching a partnership with Shopify.

This integration essentially converts client catalogs into shoppable “product pins,” or pins that enable retailers to update cost, availability, and product descriptions on their Pinterest account. Retailers can upload their product catalogs and publish products, directly from the Pinterest app integrated on Shopify.

Additionally, there will be a new “Shop” tab available in search results and on boards, a feature that is designed to make it easier for users to find and buy in-stock goods from retailers.

Pinterest notes that 97% of the top searches on its platform are unbranded, which means that users tend to shop for broad terms instead of specific brand names.

By performing search queries like “spring curtains,” “living room couches” or “bedroom remodel,” users will be able to find exactly what they are looking for without having to scroll through thousands of search results.

This functionality could also help smaller businesses, in particular, as they may not be as well-known as brands like Living Spaces or Wayfair.

Moreover, Pinterest has also added a new “Shop Similar” button in visual search results, which will allow people to narrow their searches onto readily available products when looking for inspiration based on pin content.

Visual Search

600 million of Pinterest’s monthly searches are classified as “visual.” As a “visual discovery engine,” Pinterest is the sole social media platform that offers visual search functionality. That’s significant, as 62% of Gen Zers and millennials say they’d love the opportunity to search by image.

And since debuting Pinterest Lens in 2017, the AI-driven browser extension and visual search tool can officially identify over 2.5 billion home and fashion items.

Pinterest’s visual search feature is now integrated directly in shoppable pins to streamline the process of shoppers finding similar products.

As Pinterest writes on its newsroom blog, “Now, when you use Lens within a fashion or home pin to hone in on a specific product or object, you’ll see shoppable product pins (Pins with the current price and a direct link to checkout on the retailer’s site) along with visually similar ideas to try or buy.”

Users even have the option of saving photos from their Lens searches and translating them into a pin, which can then be saved to a board. Pinterest will subsequently use these photos to propose future recommendations to the user.

By combining its visual search technology with shoppable pins, Pinterest is maximizing the exposure branded pins will receive and helping to shorten the customer journey.

According to a CSpace Visual Search survey, 80% of Pinterest users begin with a visual search when shopping, with a majority of survey respondents placing more value on visuals as opposed to text information. Nearly 50% of the users surveyed also claimed that they build stronger relationships with brands via visual search.

Style Guides

Finally, Pinterest now includes expertly curated home décor and style guides in Search. They are categorized by type and appear at the top of relevant search queries.

For example, let’s say that you’re searching for home office-related terms like “home office décor ideas.” Browsable style guides will appear for home office ideas in popular styles like “traditional,” “modern,” and “industrial.”

These visual recommendations allow you to further explore related styles even when you may not have the right words to describe what you are looking for.

With plenty of options, it will be easier for users to browse through various thematic styles and hone their preferences.

From a business standpoint, the key to all of this is making sure that you’re posting buyable pins. That’s a prime motivation behind Pinterest’s new Verified Merchant Program, which adds a familiar blue checkmark to your Pinterest profile, providing an additional level of authority and credibility to your brand.

To qualify for a verified tick on Pinterest, brands need to take the following steps:

Connect your catalog by uploading your feed onto Pinterest.
Install the Pinterest tag using a compatible tag manager.
Meet our Merchant Guidelines.

Why this Matters

Pinterest provides, for many, a much-needed break from newsfeeds populated with endless status updates and notifications. In this case, pictures really do speak a thousand words since users who visit the platform tend to have a clearer shopping mission in mind.

According to the company, 60% of people have used Pinterest to make decisions regarding home décor purchases. And Pinners tend to spend 27% more time on home décor than non-Pinners.

With eCommerce on the rise amid the current shelter-in-place orders, we could very well be seeing a significant, larger consumer shift taking place very soon.

As a marketer, be sure to take advantage of all the opportunities presented by Pinterest as each of these new features shows great promise to be an effective point-of-sale for the home fashion and décor industries.

Read more: feedproxy.google.com

Tags: pinterest
  • Trending
  • Comments
  • Latest

Amazon Seller Certifications Highlight Women and Veteran Owned Small Businesses

February 26, 2020
The Changing Role Of Airports IELTS Reading Answers

The Changing Role Of Airports IELTS Reading Answers

October 4, 2020
Techstars launches a digital space tech accelerator with USAF, the Netherlands and Norway

Teeoh’s avatar social platform aims to beat the odds

January 4, 2020
Best Hand Lettering Quotes For Inspiration

Best Hand Lettering Quotes For Inspiration

October 18, 2020
The 18 Best Marketing Strategies for 2021 (From the Experts)

The 18 Best Marketing Strategies for 2021 (From the Experts)

0
Red Dead Redemption PC is finally fixed, Rockstar promises

Red Dead Redemption PC is finally fixed, Rockstar promises

0
Techstars launches a digital space tech accelerator with USAF, the Netherlands and Norway

Techstars launches a digital space tech accelerator with USAF, the Netherlands and Norway

0
Techstars launches a digital space tech accelerator with USAF, the Netherlands and Norway

Crimson Tiring Redemption 2 PC gets a repair for stuttering – but it no doubt could perchance per chance also approach at a heed

0
The 18 Best Marketing Strategies for 2021 (From the Experts)

The 18 Best Marketing Strategies for 2021 (From the Experts)

January 16, 2021
Email Design 101: Best Practices for Email Marketing Design

Email Design 101: Best Practices for Email Marketing Design

January 15, 2021
SBA Expands Women’s Business Centers Nationwide

SBA Expands Women’s Business Centers Nationwide

January 15, 2021
How Fintechs Can Engage With Content Marketing Agencies

How Fintechs Can Engage With Content Marketing Agencies

January 14, 2021

Recent News

The 18 Best Marketing Strategies for 2021 (From the Experts)

The 18 Best Marketing Strategies for 2021 (From the Experts)

January 16, 2021
Email Design 101: Best Practices for Email Marketing Design

Email Design 101: Best Practices for Email Marketing Design

January 15, 2021

Categories

  • Business
  • News
  • Startups
  • Tech

Site Navigation

  • Privacy Policy
  • Disclaimer
  • Contact Us
  • Advertise
NEWSORZO

NEWSORZO is online business journal that focuses on providing news related to the business world, startups, economic developments and more.

© 2020 NEWSORZO - Online business journal that focuses on providing news related to the business world, startups, economic developments and more.

No Result
View All Result
  • Home
  • Business
  • Tech
  • News
  • Startups

© 2020 NEWSORZO - Online business journal that focuses on providing news related to the business world, startups, economic developments and more.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In