‘Chief Twit’ takes management
Musk completes his $44bn (£38.1bn) takeover of Twitter, instantly firing quite a few the corporate’s high executives and tweeting “the hen is freed”.
Earlier than formally taking cost of the corporate, Musk modified his Twitter profile to learn “Chief Twit” and turned as much as Twitter HQ in San Francisco carrying a sink, saying: “Let that sink in!”
Platform battles ‘trolling marketing campaign’
After a surge in tweets containing racist language, Twitter’s head of belief and security says: “Hateful conduct has no place right here.” Yoel Roth says the corporate is taking motion towards customers “concerned on this trolling marketing campaign” to make Twitter secure and welcoming for everybody.
Musk shares inaccurate story
Musk tweets an article containing quite a few inaccuracies about an assault on the husband of US Home of Representatives Speaker Nancy Pelosi by a hammer-wielding intruder. The location has a historical past of publishing inaccurate tales and Musk later deletes the tweet after a backlash.
Trump return dismissed – for now
With simply over every week to go earlier than the US midterm elections, Musk responds to questions on whether or not he’ll reinstate former President Donald Trump’s account on Twitter by tweeting: “If I had a greenback for each time somebody requested me if Trump is coming again on this platform, Twitter can be minting cash!”
Later that day, Musk attended a halloween get together in New York and posed for images carrying a “Satan’s champion” costume.
Criticism over subscription service
Following reviews that Twitter will start charging customers to have verified accounts, Musk responds to criticism from creator Stephen King by saying: “We have to pay the payments one way or the other!”.
Musk strikes to chop employees numbers
Staff on the firm start receiving emails entitled “Your Position at Twitter” informing them whether or not they have misplaced their jobs. Responding to information in regards to the layoffs, Musk says “sadly there isn’t any alternative when the corporate is shedding over $4M/day”.
Yoel Roth, the top of belief and security, mentioned 50% of the corporate’s almost 8,000 staff had been laid off however sought to reassure customers and advertisers that the platform’s moderation capability remained intact.
Twitter founder breaks silence
Twitter co-founder and ex-CEO Jack Dorsey breaks his silence over the Musk takeover to apologise to employees who’ve misplaced their jobs, saying: “I personal the accountability for why everyone seems to be on this scenario: I grew the corporate dimension too rapidly.”
Crackdown on parody accounts
Musk pronounces that Twitter accounts impersonating individuals with out being clearly labelled a parody will probably be completely suspended – a change to the earlier course of when accounts got a warning first.
Quite a few accounts that modified their title to “Elon Musk” and mocked the billionaire had already been suspended or positioned behind a warning signal.
Warnings about Twitter’s survival
In his first electronic mail to Twitter employees, Musk warns that the “financial image forward is dire” and provides: “With out important subscription income, there’s a good likelihood Twitter is not going to survive the upcoming financial downturn.”
In the meantime, after the launch of the $8-a-month Twitter Blue subscription, which provides paying customers a blue tick, a slew of parody accounts that look like verified emerge, together with a faux George W Bush account that tweets: “I miss killing Iraqis”. Inside days, the service is paused.
Key employees depart firm
Extra high-profile employees give up, together with head of belief and security Yoel Roth and chief safety officer Lea Kissner.
Musk cuts down on contractors
Reviews in US media say hundreds of contractors who had been working for Twitter have had their contracts terminated. Know-how information website Platformer says as many as 80% of its 5,500 contractor workforce have been laid off within the transfer however the firm made no official announcement.
Workers instructed: Be hardcore or depart
In a late-night electronic mail to all Twitter employees, Musk says staff should decide to a “hardcore” tradition of working “lengthy hours at excessive depth” or depart the corporate.
Firm places of work abruptly closed
In a shock announcement, Twitter says its firm places of work will probably be closed briefly. The transfer comes amid reviews that enormous numbers of Twitter employees had resigned.
Responding to fears the platform was about to close down because of shedding key employees, Musk tweeted: “The very best persons are staying, so I’m not tremendous fearful.”
Twitter Blue relaunched
The paid-for verification characteristic Twitter Blue is relaunched. It’s nonetheless $8 per 30 days – however Twitter cranks it as much as $11 for these utilizing the app on Apple gadgets. Musk says he resents the fee price Apple costs on in-app purchases.
Suspensions for location ‘doxxing’
Musk says he’s taking authorized motion towards the holder of the @ElonJet Twitter account that tracks his non-public jet, claiming it put his son in danger.
He additionally suspends the accounts of reporters for the New York Instances, CNN and the Washington Publish, amongst others, saying they’d shared his location.
After condemnation from the UN, a menace of sanctions from the European Union, and a Twitter ballot, Musk lifts the suspension for the journalists’ accounts, saying “the individuals have spoken”. The @ElonJet account stays suspended.
Twitter customers vote for Musk to step down
Twitter customers voted in favour of Musk stepping down as its chief government after he ran a ballot on his future, promising he would “abide by the outcomes”.
Tens of millions voted, with a remaining whole of 57.5% saying “sure”.